As everything became digital, Arlettie had to focus its communication from a digital point of view.
With the new graphic charter came a new website for which everything had to be created from scratch.
The digital invitations were also revised. Arlettie's customer base had no less than 200,000 members!
Arlette's identity is sparkling, colourful and fun. This should be reflected in the sliders that run on the website for each sale, but also in all the other brand media.Arlettie is represented either by a shopping addict in illustration or by a mannequin. These two women are declined on all the different medias.
For this mission, I work hand in hand with the communication team for the following tasks:
